The Team

Daniel Wilkes – Founder

Dan’s professional background is Sales and Marketing for a global company with almost a decade of experience. Ever since he can remember he participated in sport, even now he continues to play golf, hockey and of course participates in CrossFit classes.

Dan has had a focus on weight lifting and pushing his body since he was 18 years old, so he has experience of what works best for him, what things aren’t necessary and what is most important on a daily scale. As well as this personal experience, he brings product, planning, commercial advice and sales & marketing expertise.


David Masters - Founder

David has been working within the property development / investment sector for the past couple of years having started out as a graduate. However, a core passion has always remained in sport having competed in swimming for over a decade and reaching international level.

More recently David has turned to challenging himself through fitness activities such as triathlons, half marathons and cycling tours whilst keeping a regular gym and CrossFit routine. He brings to the business skills in operations, strategic planning and marketing.